Excluding Test Sends from Email Campaign Reports in Salesforce Marketing Cloud

When analyzing email campaign performance in Salesforce Marketing Cloud (SFMC), it's crucial to have accurate data that reflects the behavior of your real sends. However, test sends can skew your metrics and make it challenging to gauge the true success of your campaigns. Fortunately, SFMC provides a simple solution to this issue: the "Suppress from send reports" checkbox. By using this feature, you can exclude test sends from your reports, allowing you to gain a clearer picture of your email campaign's actual performance. In this article, we will guide you through the process of excluding test sends from your email campaign reports in SFMC

To use this feature, simply refer to the corresponding screenshot below based on the type of sending you are doing:

Preview and Test: 

To exclude test sends from your reports for Preview and Test sends in SFMC, follow these steps:

1. Navigate to the email send flow for your campaign.
2. In the email send flow, locate the "Options" tab.
3. Check the "Suppress from send reports" checkbox.
4. Save your changes.

Automation Email Sends: 

If you're using automation for your email test sends, follow these steps to exclude test sends from your reports:

1. Open Automation Studio in SFMC.
2. Locate the email send activity associated with your automation.
3. In the email send activity, find the "Tracking" section.
4. Select "Exclude test sends from reports" from the drop-down menu.
5. Save your changes.

Journey Email Send:

For journey email sends, use the following steps to exclude test sends from your reports:

1. Open Journey Builder in SFMC.
2. Find the email activity within your journey.
3. In the email activity, check the "Suppress Test Sends" box.
4. Save your changes.

By utilizing the "Suppress from send reports" checkbox or similar options in SFMC, you can ensure that test sends do not influence your email campaign reports. This allows you to accurately measure the success and effectiveness of your real email sends, enabling you to make data-driven decisions and optimize your email marketing strategy.