Elevate Your Marketing Insights with Datorama Reports in Salesforce Marketing Cloud

One of the key features introduced in the latest release of Salesforce Marketing Cloud is Datorama Reports. This integration brings the power of Datorama analytics to Marketing Cloud, providing marketers with advanced data visualization and reporting capabilities.

What are the features available? 

To access Datorama Reports, go to the Analytics Builder in Marketing Cloud and select the Datorama Reports option. 

This feature includes the following capabilities:

1. Dashboards: Pre-built visualizations that can be exported and scheduled. They can also be exported as PDFs for accurate representation.
1. Email Overview: Provides a high-level overview of email performance, including delivery, open, and click-through rates.
2. Email Deliveries: Provides detailed information about individual email campaigns, including delivery rates, bounce rates, and more.
3. Email Performance: Provides performance data for individual emails, including open and click-through rates.
4. Journey Performance by Email: Provides performance data for customer journeys based on email campaigns.
2. Pivot Tables: This enables you to define custom dimensions and measures to create custom tables that can be visualized on the UI or exported as flat tables.
3. Reports: Enables you to define custom dimensions and measures and schedule and export reports to a range of platforms including email, FTP, S3, Azure, and Google Drive

Below is the official Demo and help documentation can be accessed here.

How does this Work?

The data from Salesforce Marketing Cloud is transferred to Datorama using the LiteConnect feature. The data is then visualized within the Datorama app embedded in Marketing Cloud. Daily aggregated metrics are available, but no subscriber or event-level aggregates are currently offered. All aggregates are performed in the account-specific time zone. Data is refreshed every 24 hours and stored in Datorama for two years.

Enablement:

Datorama Reports will be provisioned based on the renewal date, starting on February 16. This feature is available to all Corporate and Enterprise customers, as well as Pro customers who have Discover enabled in their accounts. Permissions can be used to control user access to specific features as below.

If you cannot locate Datorama Reports in your Marketing Cloud account, reach out to Salesforce support to have it provisioned.